WORK EXPERIENCE
Movement Gyms | Associate Marketing Analyst | August 2023 - Present
Strategized and delivered content across multiple platforms that targeted users based on audience insights.
Collaborated on developing new design systems to improve the tools and templates used by regional teams.
Researched trending topics and trends within the community while generating and A/B testing new content.
The Cliffs Climbing and Fitness | Website Designer | October 2022 - August 2023
Spearheaded the framework and integration of the flagship website from Squarespace to WordPress.
Orchestrated website campaigns resulting in an 83% increase in website traffic and engagement.
Directed seasonal website designs for mobile, resulting in increased brand cohesion and overall site visits.
Improved product value proposition by diagnosing website issues and analyzing market trends to identify growth.
Leveraged data-driven insights to identify customer pain points, advocating for new plugins and features.
The Cliffs Climbing and Fitness | Graphic Design and Brand Manager | August 2022 - December 2023
Designed in-house print and digital marketing assets with Adobe Illustrator and Photoshop for the NYC region.
Coordinated the production of flyers, brochures, postcards, business cards, and physical promotional material.
Capitalized on social media knowledge to craft compelling cross-platform marketing proposals.
Participated in weekly and monthly cross-functional team meetings to develop strategic marketing.
The Cliffs Climbing and Fitness | Social Media Coordinator | June 2021 - August 2023
Developed targeted social media marketing strategies resulting in consistent growth in followers and engagement.
Increased reach in the first quarter of 2023 by 500% and a 48% increase in followers compared to the previous year.
Filmed, produced, and scripted original content for TikTok and Reels, resulting in over 500K views in 2 years.
Photographed and staged sets for organic social media campaigns.
Created brand activations with sponsors like The North Face, Patagonia, GROWnyc, and Harlem Business Alliance.
Oversaw organic growth marketing for large-scale events and national bouldering competitions.
Union Square Hospitality Group | Lead Head Server | August 2016 - February 2020
Provided prompt service in a fast-paced environment while maintaining exceptional knowledge of food and beverage.
Expanded upon my knowledge of coffee, tea, and cocktails from five years as a barista while learning fine dining.
Completed the Master Sommelier Tier 1 Certification.
EDUCATION
Marymount Manhattan College
Behavioral Neuroscience
Minor in Studio Art, emphasis on Psychology and Physiology, and Student Activities Chair Member
SOFTWARE
Meta Business Suite, Facebook, Instagram, Threads, X, Linkedin, Squarespace, WordPress, WIX, Square, Shopify, Etsy
Adobe Photoshop, Illustrator, Lightroom, Premiere, DaVinci Resolve, Canva, Figma, Microsoft Office, Hotjar
Microsoft Office, Zoho, Asana, Slack, Discord, Zoom, Trello, Airtable, Notion, Teams, Google Workspace, Salesforce
SKILLS
Marketing, Content Strategy, Influencer Marketing, Branding and Identity, Wireframing, User Research, Product Design
Interests: Traditional Art, Photography, Oil Painting, Memes, Wine (Sicilian), Coffee (Columbian), Gaming, Streaming